What’s a black girl’s favorite line? “Move, I’ll do it myself.” While we may not often like to adorn capes and create things ourselves, it’s from this mindset the greatest products are made. 38 year old Adele of Natural Roots NYC is a true testament to just that.
After becoming dissatisfied with the beauty products offered in stores, she took it upon herself to create Natural Roots, a line offering multicultural hair, body, and herbal products. After some research and long hours mixing her own concoctions, she was able to narrow her formal down to one that caters to the hair and body of all women of color.
Based in Brooklyn, NYC Natural Roots may be only a little over a year old but has big plans for expansion. Adele hopes to see her brand on the shelves of retail shops, as well as gracing stores internationally.
As a young entrepreneur her mission is to redefine the customer service experience, while exposing her clientele to products free of harmful chemicals. However difficult it may be, it is a cause this #girlboss is dedicated to.
“I’ve learned that things take time and you need a high level of patience when you have a business. If you don’t you will just give up and walk away.”
Natural Roots is available for online purchase, stay updated with Adele and her brand below!