Migos have definitely made an influence in the rap game with their unique style that has now become a foundation of modern rap culture. They have come a long way from their first studio album Yung Rich Nation (2015), and have superseded the singles Fight Night and Look at My Dab. Migos have established a culture in Atlanta now familiar and embraced all over the world, with many artists attempting to replicate the style, the group has independently established a title with high standards.
In 2016, they dropped the hit single Bad and Boujee, which instantly went viral and became the precis of everyone’s Instagram caption. No matter where you were if you heard the phrase “Rain Drop…” from a distance, you were naturally inclined to respond with “drop top”. The single established so much influence that it even received praise from Donald Glover during the Golden Globe awards. This shout-out put the Atlanta-based group on an even higher pedestal. It was official, Migos were in fact..the Atlanta culture. With more hit singles coming along such as T-Shirt and Casting Call, it was starting to raise curiosity on the possibility of a new project. Finally, January of 2017 revealed Migos’ sophomore studio album, CULTURE.
A name appropriate for the reality of the group’s profound influence, Culture fails to disappoint fans of the seemingly now classic Atlanta trap music. Whether you’re an actual trapper or a college student from the suburbs living vicariously through the 808’s and hard lyrics, this album appeals to the enthusiasts of the genre. The commercial singles are on the album coexisting with a couple of hits that display a new type of Migos. The album consists of the proficient talents of notable producers Metro Boomin, Zaytoven, Nard & B, Murda Beatz, and 808 Mafia. Some of who were able to develop a unique tone for the Migos with songs such as Get Right Witcha , Deadz (feat. 2 Chainz), and Slippery (feat. Gucci Mane).
These songs still display the familiar and well-praised style of the Migos we know and love, but proffer a darker and more electronic undertone with bass that hits you right in the ‘nostalgic nights of riding downtown with the crew and the volume on max”. Culture demonstrates the progression of Migos, though the repetitive style of Offset’s flow is a reminder that this style is what makes Migos, Migos. To detach from that would be rather…unMigo-ish?
Nonetheless, such a circumstance should still push you the listen to the whole album as it is worth doing so. Lyricism, however, well, let’s be honest, for the majority of listeners, this genre of rap is not one full of double entendres that uplift afro-centric conscious metaphors. These lyrics are the same common language cleverly pieced together with enjoyable puns and sometimes, if not all the time, harsh references to “trap life”…. so no changes there. Beyond the lyricism however, all props to Migos for establishing the ‘culture’ much needed for 2017.