Everyone breathe…. this is not a drill. The Queen has indeed just dropped not only a new song, but a new video as well!
Beyoncé has once again captivated fans with her ability to push her creative boundaries. “Formation” is the newest sound worthy of being pumped through your speakers, showing off that bad ass Bey attitude that’s been around since the release of her studio album “BEYONCÉ.”
So let’s talk about this bomb video first:
While you are captivated by the image that is Beyoncé, you are also compelled to grasp the visual messages of police brutality, and the after effects of Hurricane Katrina. Couple that with constant images of black women confidently sporting natural hair styles, including baby Blue Ivy, it’s hard not to be in awe of the pure authenticity of this work.
Powerful shots of a little boy dancing in front of cops, walls graffittied with “Stop Shooting Us,” men twerking, that all too familiar beauty supply store, a cop car drowning in post apocalyptic Katrina waters…. It’s hot Louisiana heritage, with the purposeful edge of black culture and of course #blackgirlmagic. Yeah, your edges are about to be SNATCHED!
Now let’s talk about the song! It’s clear to see that Bey is making a statement with lyrics like:
“I like my baby hair with baby hair and afros. I like my Negro nose with Jackson 5 nostrils.”
I listened to “Formation” happily intoxicated with all her black-girl-ratchet-intellect. Beyoncé has her hands deep in the soil of her upbringing, and is showing the world what so addictive about prideful black women. This song is empowerment for black people, and most importantly empowerment for black women.
We can twerk, we can wear our afros, we can sport Givenchy, we can take our men out to red lobster, we can carry hot sauce in our purse, and we can not give a damn if no one else understands it. That’s black girl magic.
So… are you in Formation? Watch the video and let us know!